Nikitaa - Elevator
R&B Pop Singer-Songwriter, Nikitaa, is set to captivate audiences once again with the release of their latest single, "Elevator." Co-written by Nikitaa, this dynamic track showcases a seamless fusion of dance-pop and R&B that promises to ignite the senses and propel listeners to new heights.
With "Elevator," Nikitaa doesn't just deliver music; they craft a sonic journey designed to uplift and inspire. Drawing inspiration from powerhouses like Janelle Monáe and The Carters, Nikitaa's captivating vocals soar over a production reminiscent of their breakout anthem "Throne." Bold, campy, and unapologetically queer, "Elevator" pulses with eclectic synth sounds and innovative samples, creating a wholly unique sonic landscape. But "Elevator" is more than just a catchy tune; it's a celebration of identity and empowerment. The bridge serves as an ode to Nikitaa's journey as a demi and genderfluid individual, with lyrics reflecting the vibrant colors of the demi and genderfluid flags. Nikitaa invites listeners to seize control of their destiny, embracing the freedom to ascend to greatness on their own terms.
"This song is a manifestation tool," says Nikitaa. "It's about harnessing your inner power and manifesting your dreams into reality. Whether you're chasing success, love, or self-discovery, 'Elevator' is your ticket to the top – because the power to build your dreams lies within you." "Elevator" marks Nikitaa's third release of 2024, following “Heaven” in February and "Godless” in March, which Rolling Stone included in their "Songs You Need To Know" roundup. With their infectious energy and boundary-pushing sound, Nikitaa continues to solidify their status as one of the most exciting voices in contemporary music.
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Nikitaa, an LA-based artist born and raised in India, infuses their music with ethereal Pop/R&B influences and their South Asian heritage, creating what they call Goddess Pop - music that emphasizes the fluidity of gender and emotional expression. As a genderfluid demisexual person, who predominantly uses they/them pronouns, Nikitaa is always emphasizing the importance of representation and inclusivity in the music industry. With almost 6 million YouTube views/Spotify streams combined, Nikitaa’s music has captured the attention of listeners instantly. Their third single “Majesty'' landed placement on NMF playlists across the world, and their singles through 2020 were released during lockdown with self-directed and produced videos that soared on Spotify and YouTube.
Throughout 2023, Nikitaa explored themes of vulnerability and strength in singles like “Scheming,” “On My Own,” “Peter Pan,” “Throne,” “Daddy Era,” and “Truman Show,” receiving recognition from Rolling Stone India, Radio One India, and Ones To Watch playlist Now Watching. Additionally, Nikitaa's keen ear and exceptional lyricism have led to brand placements with Splice’s Pride Month and South Asian Heritage Month campaigns.
Nikitaa’s work as a songwriter extends beyond their own projects, with credits on tracks for artists such as Trophy Boy (Nightmare, T.O.F.U, & Trophy Boy), Srushti Tawde (Breakfast Over Bae), RIKA (Grown Up), Aastha Gill, Munawar Faruqi, and Robica.
Looking ahead, 2024 promises to be a groundbreaking year for Nikitaa, with an EP on the horizon that is sure to captivate listeners. Inspired by artists like Beyonce for her knack for genre bending, fluidity in style and vocal prowess, and Jon Bellion for his overall songwriting; Nikitaa
continues to push boundaries, blending genres and incorporating Indian and Middle Eastern instrumentation into their music.
