Bang Chan of Stray Kids Steps into Fashion with Fendi
Bang Chan, the heartbeat of Stray Kids, has long been surrounded by his musical crew. Now, he’s carving out a fresh space among a different kind of kin—the fashion world. On January 16, Fendi unveiled the 27-year-old K-pop dynamo as their newest brand ambassador, kicking things off with a campaign that’s already turning heads. In a sleek Instagram clip from the luxury house, he rocks a preppy striped sweater and tie, effortlessly flaunting a sunny yellow bag and a slick black satchel.
His voice cuts through the visuals with a cool, “The story has just begun,” hinting at more to come. Over on his own Instagram, Bang Chan shared a peek behind the curtain—candid shots from the shoot—captioning it with an excited, “Stoked to be part of the new @fendi family,” complete with a hand-heart for good measure.
A Match Made in Creative Heaven
Fendi’s betting big on this partnership, teasing “innovative collaborations” that’ll ripple through both fashion and music scenes. Bang Chan’s all in, too. “I clicked with Fendi right away—its vibe is so creative and playful,” he shared in a statement. “Joining them in their 100th anniversary year feels like a real privilege—makes it extra special.” The campaign’s got him front and center, blending his charisma with Fendi’s flair for bold menswear, and it’s clear he’s loving every second of it.
This fashion leap comes hot on the heels of Stray Kids’ latest win—a mixtape called HOP that dropped in December and shot straight to No. 1 on the Billboard 200. It’s their sixth chart-topper and the 19th K-pop album to claim that throne. Just before the release, the group lit up the 2024 Billboard Music Awards with “Chk Chk Boom”—a Hot 100 banger—and “JJAM,” snagging the Top Global K-Pop Artist award while they were at it. With music in the bag and fashion now on his horizon, Bang Chan’s proving he’s got plenty of stories left to tell.
